Neither Rain
Print Ad
![](https://judytabak.com/wp-content/uploads/2020/01/EOA11_011_CrizalTV_Health_LR.jpg)
Print Ad
![](https://judytabak.com/wp-content/uploads/2020/01/ESG-CZL-D21381_Cons_Mens_Health.jpg)
Print Ad
![](https://judytabak.com/wp-content/uploads/2020/01/PeopleAd.jpg)
How do you turn a basic commodity like eyeglass lenses into a name brand? This MMM award winning global campaign for both consumers and eye care professionals did just that for Essilor’s Crizal lenses.
Creative Director / Copywriter / Marketing Strategist